Is Your Gallery Unforgettable?


By Fiona Jones | 19 October, 2016


We’d all like to believe we’re unforgettable.  But, as anyone who has attended an art fair knows, it’s easy to go “cross eyed” due to the sheer volume of artwork on display.   

What if there was a way for buyers to easily save their favourites?  What if there was a way buyers could review their favourites later over a leisurely glass of wine?  What if there was an easy way for buyers to find their way back to their favourite gallery stand?  What if there was an easy way for the buyer to make a purchase from AFTER the fair ended?  

The ActivCanvas Mobile App is changing the art fair experience, it has been used as part of 2 UK art fairs in the last month and will be used in a 3rd in the next 4 weeks.

With the ActivCanvas app, fair goers will not only have access to a host of information but will be able to use many features including the "shortlisting" option. When a buyer visits the fair, they are presented with endless options of artwork, so we've provided a solution. Any time a visitor sees a piece of art they’re interested in, they "shortlist" it, this part of the app allows them to save and store information based around that piece of art.

They can find their shortlist on the menu page of the app, everything they saved from the fair will be found in here. Buyers can view the menu at home to review with their partner, try to find the space to accommodate their purchase or simply just browse artwork from their visit.


"What if there was an easy way for the buyer to make a purchase from the gallery AFTER the fair ended? "


They can find their shortlist on the menu page of the app, everything they saved from the fair will be found in here. Buyers can view the menu at home to review with their partner, try to find the space to accommodate their purchase or simply just browse artwork from their visit.  

The best part of all this?  The user can BUY an artwork from the app that they may not have been ready to buy at the art fair. This creates a simple and effective way to make sure customers have the tools needed to remember you and make informed buying decisions. This means galleries and fairs not only increase sales during the fair, but the weeks and months after.

You can learn more about the ActivCanvas app for art fairs and galleries on our website.

 

 

 

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