PLANNING YOUR NEXT OPEN STUDIO? HAVE A BUYER’S PERSPECTIVE AND A DRINK TO GO


By Zach Sorrells | 19 November, 2015


5 THINGS TO THINK ABOUT WHEN PLANNING YOUR NEXT OPEN-STUDIO EVENT- A BUYER’S PERSPECTIVE

Open studios are a great way to connect with your existing collectors and and introduce your work to new audiences. But, if you haven’t put on an open studio event before, it may be a bit daunting.

This past weekend I attended Michelle Cohen’s open studio (Check out Michelle’s video above), which I thought was a fantastic example of how to run an effective open studio event. You should definitely check out her work right here- https://www.facebook.com/GreyWolfGraphics/

Here are my top 5 takeaways from the night – the things that she did that helped make it such a success:

 

1. Start promoting early

 

Michelle started promotional activity over a month before the event. Setup an event on Facebook and invite all your favourite art enthusiasts, Go out and send an email to tell your galleries about it, call up some friends/ family and ask them to come be a part. It will start to come together quicker than you would imagine.

 

2. Make it a party

 

It was a fun event. There was live music, nibbles, a few drinks. It was a well-mannered party, where art happened to be on display.

 

3. Everyone is welcome

 

There was a great mix of people- Friends, family, local gallery owner… a 3- year old dressed up as Spiderman (!), experienced art buyers, new art buyers. This mix made for a good buzz. 


"from the number of red dots on the wall, I’m pretty sure it was a successful event "


4. Something for everyone

 

Michelle had a great variety of work on display- Both, in relation to style and pricing. This made it easy for almost everyone to find a piece that was right for their preferences.

 

5. Make personal connections

 

(Don’t be this guy at your open studio- Open up and interact more)

Michelle is naturally outgoing, so it’s easier for her. I know it’s not everyone’s style, but many buyers like to meet the artist – they crave the personal connection. Michelle actively sought out conversations with not just her friends, but with everyone.

I personally had a great time, and from the number of red dots on the wall, I’m pretty sure it was a successful event for Michelle.

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