Introducing an App to your Art Fair


By Fiona Jones | 11 October, 2016


Over the past weekend, (October 6th-9th), we joined forces with the Moniker Art Fair to introduce the Moniker Art Fair App, powered by ActivCanvas, to enhance an already progressive art fair.With virtual reality, interactive installations and an emphasis on "digital" it was a perfect fit.

Moniker Art Fair returned for its seventh year at the iconic Old Truman Brewery in London’s Shoreditch, having firmly established itself as one of London’s premiere event for contemporary art with its roots embedded in urban culture.

Introducing an app in the context of this particular fair felt natural and the visitors responded amazingly well. We know one of the biggest challenges with the app is making it easy for visitors to download and start using and  it’s important to go in with a strategy to ensure the app is a success with your customers.

So, here are some of the key elements of our strategy that worked especially well and some things we are working on for the future.

  1. Multiple Points of Contact
    Make people aware of the app at the fair. Advertise it on social channels before the fair and include it in any marketing materials. Have the entrance staff emphasise how the app enhances their fair experience. Position members of staff around "hot spots" to be on hand to help with the download of the app.

  2. Game-ify
    Make using the app fun! Use gifts or prizes as incentives to be won, reward those who are most active on the app. "The 100th download will win a limited edition print of their choice!".

  3. Incentivise
    If your budget allows, why not make an exchange of goods. If someone downloads the app offer them something in return, a free drink at the bar, a free fair program, discounted tote bags.... Etc.

  4. Demo
    The app is great so just show them. We've found that some people don't truly understand the value of the app if they don't see it in action. Approach fair-goers and let them use the app with a demo device, they’ll love it!

  5. Ticketing System
    Something we are working on is a  fail-safe way of making sure everyone has the app before they even enter the fair. Integrating an “e-ticket” into the app guarantees entrants will have the app on their phone.

Just remember, the app adds to the experience and customers love it. Sometimes they might need a little bit of encouragement to try something new.

If you're interested in finding out more about an ActivCanvas branded app why not visit our website.


 

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